Task force/Financial Sustainability/2010-01-05

Financial Sustainability Task Force Call

8:30am PST, January 4, 2010

Participants

• User:VeroniqueKessler
• User:Anders Wennersten
• User:Stu
• Paul Y
• User:Rand Montoya
• User:Rebecca Handler
• User:Philippe

Recommendations

• Recommendation 1
• Recommendation 2
• Recommendation 3
• Recommendation 4

Reviewing Recommendations Discussion

• Recommendation 1: Specify banner based campaigns. Discussion of assumptions.

• Recommendation 2: WM should increase funding to fundraising programs to increase results. Discussion followed of how much money the WMF should set aside for fundraising. Discussion of setting limits about % of total funds to dedicate to fundraising.

• Recommendation 3: Exploration of other revenue sources.

Vote on recommendation to recommend sponsorships or advertising. Or do want to research how the community feels about it.

• Research myths about advertising. Will our community support or hate such?
• Do we need advertising dollars at all? As last resort? Endowment?

Discussion on research on advertising.

Vote on whether to recommend more research into ads. Motion passed.

VK will craft a recommendation and put it on the wiki.

• • Licensing/royalties/sponsorships: Discussion of sponsorships vs. advertising. Corporate Sponsorship department?
  • Subscription Model: Or more content model?
  • Membership Organization:
  • Endowment: Specify needs and use for Endowment. Open ended use.

Next Steps

• VK: Write up advertising research proposal.
• Break out endowment as a separate recommendation.